As the din settles down on a dismal quarter at one of the world's exciting tech company, it is time to sit back and take stock of what went wrong and will the wrong be righted in the near term? Tim Cook, the CEO of Apple, who is resigned to eternally stay under the shadows of the company's founder the late Steve Jobs, now has a tall order before him.
Since the company reported its fiscal second quarter financial results, its stock has taken a drubbing, falling in 6 out of the 7 sessions and in the process losing a little over 10 percent since the release of the quarterly results on April 26th. About $57.5 billion in market value was wiped out, leaving the stock anemic at sub-$100 levels.
Is the novelty wearing off on its iPhone? Are its heydays over? Ever since its introduction in 2007, it has been having a dominating presence in the company's product stable. IPhone's contribution to total revenues has grown strongly from 18 percent in fiscal year 2008 to 66 percent in fiscal year 2015. In marketing parlance, is the once 'star' business slowly transitioning to a 'cash cow' and is facing the risk of being a 'dog' and a 'question mark?'
'However, Apple has always been like a phoenix, rising from the ashes, courtesy its breakthrough innovation. Is Apple slowly losing its innovative charm and is deprived of ideas for its next big thing? Click on to see the problems and prospects facing the Cupertino-California based giant.
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April 24, 2026 15:15 ET Economics news flow was relatively light this week even as the conflict in the Middle East continued, raising concerns for policymakers. In the U.S., spending data, initial jobless claims and pending home sales were the highlights. Business confidence in the biggest euro area economy was in focus in Europe. Inflation data from Japan gained attention in Asia.