Kanye West has signed a new deal with Adidas for a new line of Yeezy branded shoes, clothes and accessories.
The new "adidas + KANYE WEST" line is the biggest partnership Adidas has ever launched with a non-athlete. The line will have products for men and women and will expand beyond fashion wear into athletic gear. Adidas is also expected to open special retail stores centered around the Yeezy line.
"This partnership illustrates that anyone with a dream can dream without limitations," West said.
"Kanye is a true creator who has the ability to see things others don't," Adidas CMO Eric Liedtke said. "With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye's creativity."
Adidas and West first worked together on the Yeezy for Adidas Originals shoe in 2014.
For comments and feedback contact: editorial@rttnews.com
Entertainment News
May 22, 2026 14:46 ET Minutes of the latest Fed policy session was the highlight of the week along with survey data on the U.S. housing market. In Europe, survey data signaled the trends in the euro area private sector. Further, consumer price inflation data from the U.K. was in focus. In Asia, various economic indicators from China drew attention to the health of the economy.