LOGO
LOGO

OMD Partners With CBS To Get Access To Network's Television City Research Facility In Las Vegas - Quick Facts

By RTTNews Staff Writer   ✉  | Published:  | Google News Follow Us  | Join Us
rttnewslogo20mar2024

Media agency OMD, an Omnicom Media Group company, said that it has entered into a new research partnership with CBS Vision, the research division of CBS Corp. (CBS,CBS-A), that will allow OMD's clients access to the CBS Television City research facility housed in the MGM Grand Hotel in Las Vegas. The new venture will be called Communications Lab@OMD.

CBS's Television City is a research facility that incorporates traditional qualitative and quantitative methods like focus groups and surveys, as well as advanced bio-metric techniques such as eye tracking and brain scanning using NeuroFocus technology, in a transparent research environment.

For comments and feedback contact: editorial@rttnews.com

Global Economics Weekly Update - Jun 01 - Jun 05, 2026

June 05, 2026 16:18 ET
A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.