A new Gallup poll released Monday shows that Americans plan to spend around the same on Christmas gifts this holiday season as they did last year.
According to the poll, which surveyed 1,008 adults November 5-8, the average amount Americans expect to spend during the upcoming holiday season is $638.
This is very close to the average of $616 that they said they would spend in a poll conducted in November 2008 and is the second-lowest average in nearly a decade.
In October, Gallup released a poll that had raised some hopes, as Americans in that poll said they would spend an average of $740 for the holidays.
Still, despite these numbers, there are some reasons for optimism. The poll also found that the number of Americans who plan to spend less this holiday season than they did last year dropped from 46% in 2008 to 34% in the latest poll.
The number of people who said they plan to spend the same as they did last year increased from 46% in 2008 to 57% in 2009, while the number of people who said they planned to spend more increased slightly from 7% in 2008 to 8% in 2009.
Despite the fact that the number Americans who said they plan to spend less dropped from last year, the 34% who said they would spend less still represents the second-highest number in the last decade.
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June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.