McDonald's Corp. (MCD) confirmed that NBA All-Star Dwight Howard of the Orlando Magic has renewed a multi-year agreement with the company, extending a relationship that dates back to 2008.
Although financial details of the contract will not be disclosed publicly, Howard's agreement includes support of several McDonald's programs, promotions and other initiatives in coming months, the company said.
McDonald's stated that this month, Howard will back McDonald's sponsorship of the 2010 Winter Olympic Games in Vancouver and Howard was a member of the 2008 gold-medal U.S. Olympic men's basketball team.
Howard and LeBron James, both McDonald's All Americans, will star in a remake of the iconic 1993 Super Bowl commercial "The Showdown," which is set to air just before Super Bowl® XLIV kicks off on Feb. 7, the company added.
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