Sony Ericsson, a 50:50 joint venture by Sony (SNE) and Ericsson (ERIC), said Kristian Tear, Sony Ericsson Head of Western Europe Region and Head of Global Customer Accounts is appointed Head of Global Sales & Marketing effective 1st April. In his new role Kristian Tear succeeds Anders Runevad, who will return to Ericsson. Kristian Tear will report to Sony Ericsson President Bert Nordberg.
Kristian Tear has more than twenty years of international sales and marketing experience in the telecoms sector, including posts in South America, Europe and Asia. He joined Sony Ericsson in 2005 from Ericsson, where he held a number of executive management positions in Asia, Europe and Latin America.
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