Tuesday, personal computer maker Dell Inc.'s (DELL) founder and chief executive officer Michael Dell said at the Dreamforce conference that the company has used Salesforce.com's Software as a Service, or SaaS, technology to rapidly evolve its business model, while improving productivity. Dell also highlighted new products including the super-light E-Family commercial laptops featuring all-day battery life, and the M109S projector, which was suggested by customers on the company's IdeaStorm Web site.
Dell said that businesses should focus on information technologies that deliver hard returns, measurable cost and energy savings, along with the consolidation of their planned technology investments and alignment with technology providers who are best positioned to weather current economic conditions. According to him, productivity can be enhanced and overall costs can be lowered by looking for fundamental inefficiencies and significant productivity-enhancing opportunities such as iSCSI storage, virtualization, IT-as-a-Service and Saas.
Dell also stated that smart businesses will weather the market downturn by making IT investments that simplify and save. Companies should rethink where IT inefficiencies may exist. Cloud computing, blade servers, virtualization and open-systems storage will drive the next wave of enterprise productivity.
Further, Dell said the company has received ideas from more than 10,000 customers through its IdeaStorm Web site, which was launched last year. The company is also aligning approximately 20,000 members of its global sales team and integrating thousands of its PartnerDirect global channel partners.
According to Dell, winning companies will take challenging times as an opportunity to boost efficiency and emerge even stronger. He suggested reduction in IT cost and complexity will improve productivity and long-term competitiveness.
DELL closed Tuesday's trading at $12.93, up $0.32, on a volume of 22.17 million shares.
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June 12, 2026 17:14 ET Major central bank action was the focus this week in economic news. The European Central Bank became the first major central bank to move in response to the rising inflationary pressures in the backdrop of the conflict in the Middle East. In North America, the U.S. inflation and trade data as well as Canada’s central bank decision gained attention. The Chinese trade data was the main news in Asia.