Facebook, Inc. (FB: Quote) has launched Friday its 'App Center' for consumers to find social apps and games through the popular social network.
Still stinging from a turbulent initial public stock offering, Facebook will begin rolling out the App Center to users in the U.S. today, with more than 600 apps.
It will be available to all other regions in the coming weeks.
A blog post on the social network's developer blog a month ago revealed that the App Center, designed to grow mobile apps that use Facebook, will be accessible in the coming weeks.
The move came after Facebook warned on its revenue model's inability to monetize mobile users as it did not target the ever growing number of users who access Facebook through their mobile phones.
Facebook revealed that increased usage of its services on mobile devices has resulted in daily active users growing more rapidly than the number of ads the company delivers.
App Center is designed to grow mobile apps that use Facebook - whether they're on Apple's iOS, Google Android or the mobile web.
The consumers can look for social apps for mobile through the App Center that will be available on the Facebook iOS and Android apps, as well as Facebook.com. They can also find apps through their friends, browse by category, or get personalized recommendations. It only lists high-quality apps, based on feedback from people who use the app.
However, users will have to go to or will be redirected to Google Play or the Apple App Store to download the mobile app that they find compatible to their mobile device.
The company said, "the App Center features mobile and web apps, such as Draw Something, Pinterest, and Nike+ GPS, and new apps including Jetpack Joyride, Ghosts of Mistwood, and Ghost Recon Commander."
Facebook's IPO, the largest ever for an Internet company, at $38 per share, raised $16 billion, giving the Menlo Park, California-based firm a market valuation of $104 billion, higher than that of Yahoo, Dell, Cisco, Visa, Amazon.com and HP.
However, Facebook's debut is currently under regulatory review due to the technical glitches on Nasdaq that marred the blockbuster offering. The company is also facing lawsuits from investors.
The IPO flop and doubts about the firm's revenue model have hurt its stock price. The stock opened at $42.05 on May 18, about 11 percent higher than the listing price of $38, and moved in a range of $38.00 to $45.00 before closing at $38.23.
In Friday's regular trading session, FB is currently trading at $27.41, up $1.10 or 4.16% on a volume of 10.88 million shares, but still nearly 28% down from its listing price of $38 per share.
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by RTT Staff Writer
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