Kenny Chesney is getting into the rum game, and has launched his debut spirit, Blue Chair Bay Premium Rum.
"If I could bottle all the places I've been and people I've been, if I could bottle all of the fun we've had and of the heart and the passion and the energy that my fans bring to the show, and all the heart and passion and energy that me and the band bring to the stage, and then add in my life in the islands . . . if I could bottle all that up, what would it taste like?," Chesney said in an introduction video.
Chesney continued to say that he was heavily involved in the process, right down to the packaging of Blue Chair Bay Premium Rum.
"It was important for me, for this rum and everything about it — even the way it was packaged — for it to come from a real, true place."
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