Lionel Richie has lent his image to a comical new beer commercial that is currently airing in Australia. The new ad, for the Tap King beer dispenser, finds Richie giving an impromptu performance from within a refrigerator.
The spot begins with a man heading to the fridge for a cold one. He discovers Lionel hanging out within the fridge, who then proceeds to pour the man a beer and serenade him with his signature ballad "Hello."
A narrator adds: "You know that feeling when you open your fridge and just can't quite find what you are looking for?"
The ad campaign will run through the month of July, according to Billboard.
Earlier this month, Richie announced his All the Hits All Night Long tour, which will take place throughout North America this fall.
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