German automotive company Bayerische Motoren Werke AG, or BMW Group (BAMXY.PK,BAMXF.PK,BMW.L), on Friday said its motorcycle brand BMW Motorrad generated a 4.2 percent increase in vehicle sales in the month of August.
The unit delivered a total of 7,708 motorcycles and maxi-scooters, higher than last year's 7,400 vehicles. From January to August, BMW Motorrad delivered a total of 83,890 motorcycles and maxi-scooters to customers, 9.3 percent more than the previous year's 76,729 units.
The company noted that the record sales were achieved amid the generally challenging conditions mainly in the European market.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, said, "This builds on the continuing positive demand for our motorcycles and maxi-scooters, in particular the brilliant success of the new R 1200 GS. We have never sold so many units of a new model in the first six months of sales....The production version of the first BMW electric-scooter will make its world debut at the IAA Car Show in Frankfurt, starting 10 September 2013."
Since the bike's market launch in March 2013, the company delivered 19,083 new R 1200 GS motorcycles throughout the world. Separately, BMW announced that Kay Segler, 58, who manages MINI Brand, will be in charge of expanding the company's communications activities in Asia as of October 1. Segler headed the sales organization BMW Asia for several years. He will now hand over the management of MINI brand to Jochen Goller after a total of ten years.
Goller, 47, will take the charge of MINI on October 1. He was previously Director MINI in the UK, the brand's home country. Earlier, he was in charge of BMW marketing activities in China. The brand, which comprises seven model series, sold over 300,000 cars in 2012.
On Frankfurt's Xetra, BMW shares are currently trading at 76.75 euros, down 0.22 euros or 0.29 percent.
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