Kendrick Lamar recently dropped a new single, "The Heart Part 5," and an accompanying music video. The track is from his upcoming fifth studio album, Mr. Morale & The Big Steppers, due out on May 13.
The video, directed by Dave Free and Lamar, has Lamar's face morphing into the likes of O.J. Simpson, Kanye West, Jussie Smollett, Kobe Bryant, Will Smith and Nipsey Hussle.
"I come from a generation of pain, where murder is minor/ Rebellious and Margielas'll chip you for designer/ Belt buckles and clout, overzealous if prone to violence/ Make the wrong turn, be a will of the wheel alignment," Lamar raps.
The new song was produced by Beach Noise, the production and songwriting trio of Matt Schaeffer, Johnny Kosich, and Jake Kosich. "The Heart Part 5" also includes instrumental contributions from Kyle Miller and Bekon.
The video's credits names Deep Voodoo as the technician behind the deepfake work,
Lamar's previous album DAMN, which won a Pulitzer Prize and Grammy, peaked at No. 1 on the Billboard 200 chart in 2017.
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