A public service advertisement featuring Grammy-winning superstar Megan Thee Stallion was launched earlier this week.
The PSA, "Check In On Your Friends," is part of Seize the Awkward, a national campaign that inspires young adults to talk about mental health with their friends.
In the latest PSA from the award-winning campaign from the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED) in collaboration with the Ad Council and Droga5, Megan gets real about the pressures to be strong and the importance of peer-to-peer support, reminding viewers that "It's OK to not be OK."
"I'm proud to team up with Seize the Awkward and use my platform to help normalize conversations around mental health," Megan said. "It's important that we regularly check in on our friends and family and make sure to show empathy, encouragement, and love when they're struggling. A strong support system can make a powerful difference in someone's life."
In addition to promoting SeizeTheAwkward.org, the PSA also highlights BadBitchesHaveBadDaysToo.com, Megan's website that offers a wide array of mental health resources.
"Check In On Your Friends" was directed by Ewurakua Dawson-Amoah with Greenpoint Pictures. By reflecting Megan's personal experience with feeling the need to showcase a tough exterior, the film encourages viewers to find strength in vulnerability and open up that conversation with friends.
The PSA will appear nationwide across broadcast, digital, social, out-of-home and print formats, including donated media support from Snap Inc., SXM Media and TikTok, among others.
(Photo: Marcelo Cantu)
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