The NBA's Detroit Pistons have expanded their partnership with Big Sean, naming the Detroit-born rapper as the team's Creative Director of Global Experience.
"It's been an honor to serve the Pistons community, and stepping into this expanded role as Creative Director of Global Experience allows me to do it on an even bigger scale," Big Sean said. "Detroit has always been rich with talent and culture, and my mission is to keep opening doors and hiring our city's creatives to shine alongside one of the most iconic franchises in sports. I'm grateful to the Pistons for trusting me to help define what the culture of Detroit Basketball really means."
The appointment was announced on World Basketball Day, alongside the launch of a new creative initiative aimed at spotlighting global talent through a Detroit lens.
Big Sean previously served as the Pistons' Creative Director of Innovation, offering guidance on team merchandise design, in-game experiences, and community initiatives.
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