Primary Wave Music has announced a partnership with Pete Townshend, the co-founder of the legendary rock band, The Who.
Over the course of his incomparable 65 years in music, as a solo artist and as co-founder with Roger Daltrey and principal songwriter of The Who, Townshend has written and performed on some of the most legendary songs, including the iconic rock anthems "My Generation," "Baba O'Riley," "Behind Blue Eyes," "Pinball Wizard," "Won't Get Fooled Again," and "Let My Love Open the Door".
Primary Wave said it will partner with Townshend on the exploitation of his name, image, and likeness and the development and exploitation of future creative projects.
Townshend will have access to the company's digital department to establish a footprint across social media channels and has already begun building a presence amongst the company's licensing and synch division who have been actively working with Townshend and the copyright owners of his catalog to place his songs across film and television.
Of this new relationship, Townshend shared, "Moving forward with my creative and performative work with Primary Wave, at this time of my life when most creatives might be slowing down, is a joy for me. Their entire team exhibit an energy that is truly stimulating. Challenging too. I need that".
"I have always been something of an ex-art student, and that means my work spans a lot of genres," he added. "Primary Wave span even more genres than I do, and I know we will have a lot of fun working together. Our first few meetings have been wonderfully inspiring moments of shared adventure."
Primary Wave's CEO & Founder Larry Mestel said, "Pete Townshend is one of the greatest and most influential rock icons in music history. We are honored that he has chosen Primary Wave as a partner and collaborator and look forward to creating new opportunities together."
For comments and feedback contact: editorial@rttnews.com
Entertainment News
May 15, 2026 15:25 ET Apart from the confirmation of Kevin Warsh as the next Fed chair, the main news on the economics front this week included key price data from the U.S. and the first quarter economic growth figures from major economies. Both consumer prices and producer costs have started to reflect the effect of supply shocks due to the Middle East conflict. In Europe, GDP data was in focus, while inflation data from China dominated the news flow in Asia.