McDonald's (MCD) stated that the company's ambition is to be customer's first choice Every time, and so it is introducing McDonald's > NEXT to unlock next phase of growth and productivity, by bringing in more customers more often and improving unit economics. Under the Plan, the company targets to: elevate taste and quality of of menu; redefine hospitality; co-create with fans; and providing better experiences and productivity at Restaurant.
"In a world where every restaurant is a swipe away, there is no such thing as second place. Which begs the question: are we our customer's first choice? For most it's an unequivocal "yes," every time. For some, "not yet." And "not yet" is something we refuse to live with," Chariman and CEO, Chris Kempczinski, said.
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May 22, 2026 14:46 ET Minutes of the latest Fed policy session was the highlight of the week along with survey data on the U.S. housing market. In Europe, survey data signaled the trends in the euro area private sector. Further, consumer price inflation data from the U.K. was in focus. In Asia, various economic indicators from China drew attention to the health of the economy.