Kenny Rogers Roasters is a chain of chicken-based restaurants that no longer operates in the USA.It was founded in 1991 by country musician Kenny Rogers and former KFC CEO John Y. Brown, Jr.In 1996, an episode of Seinfeld centered on the opening of a Kenny Rogers Roasters location. The character Kramer became obsessed with the chicken, and for good reason: they were marinated with citrus, herbs and spices, giving Kenny Rogers Roasters a distinctly excellent flavor.