Wednesday, Choice Hotels International, Inc. (CHH) announced plans to reorganize its Minot, North Dakota contact center to a home-based operation as part of its strategy to ensure its service and reservations centers are performing at optimum levels in support of the company's franchisees and hotel guests. The transition is expected to enable the company to maintain its historically high service levels and consequently maximize performance and minimize disruption, while providing the company's associates time to plan for the change. Choice Hotels International, franchises more than 6,000 hotels in the United States.
Choice Hotels indicated that the company has ceased hiring in Minot and will be focusing its efforts on placing associates in home-based positions shortly. Choice expects to significantly increase its number of home-based positions from the current 50 in Minot prior to closure of its physical facility in Minot sometime next year.
Choice is offering a variety of professional development courses to provide needed tools and resources to its Minot associates to successfully transition to a home-based model. The changes to the Minot operation will be seamless for franchisees and guests, who can still expect to receive the same high levels of reservations support and service delivery they currently enjoy.
The company expects that the closure of the physical center in Minot next year will provide the best balance of business continuity and operational flexibility, enabling to preserve the strengths of Minot operation while positioning the company effectively for the future.
Choice further stated that as part of the global contact center strategy, this approach in Minot will improve overall ability to attract and retain talent in support of the worldwide operations.
CHH closed Wednesday's regular trading at $33.41 down $0.71 or 2.08% on a volume of 0.165 million shares on the NYSE, In the after hour trading the stock price decreased to $33.34 down $0.06 or 0.19%.
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