Monday, home improvement specialty retailer The Home Depot (HD) and media and merchandising company Martha Stewart Living Omnimedia, Inc. (MSO) announced a deal to develop an exclusive Martha Stewart Living brand of interior and exterior paint. In addition, Home Depot said it would also sell Martha Stewart Clean, a new line of Eco Options certified cleaning products.
The Martha Stewart Living paint palette will consist of 280 colors created by Martha Stewart and the MSO design team. All colors will be available in interior and exterior paint in four interior and two exterior sheens.
Developed in a partnership with and manufactured by industrial company AkzoNobel, Martha Stewart Living Paint will be available at The Home Depot stores across the U.S. and Canada in March 2010.
The Home Depot will also sell Martha Stewart Clean, a new Eco Options-certified line of cleaning products, developed with and marketed by natural and organic products company Hain Celestial Group, Inc.(HAIN).
Martha Stewart Clean will include 10 environmentally friendly cleaning products for laundry, kitchen, bath and general cleaning needs for every room. Martha Stewart Clean will be available at all The Home Depot stores across the U.S. starting January 2010.
Home Depot and MSO said they are in the process of developing additional product offerings that will be available in 2010. More details are expected to be announced in the first part of next year.
The Home Depot has 2,245 retail stores, employs more than 300 thousands associates, and had sales of $71.3 billion.
HAIN is currently down $0.06 or 0.36% and trades at $16.64; HD is currently up $0.07 or 0.25% and trades at $28.15 and MSO is up $0.06 or 1.21% and trades at $5.02.
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