Perry Ellis International Inc. (PERY) announced that it has reached an agreement with The Collegiate Licensing Company or CLC in conjunction with PGA TOUR which allows PEI to offer PGA TOUR apparel with the officially licensed college logos & colors of the colleges represented by CLC.
Oscar Feldenkreis, President & Chief Operating Officer of Perry Ellis International, said: "We are extremely excited about partnering with The Collegiate Licensing Company and expanding with PGA TOUR into a niche market that offers unbelievable potential and new channels of distribution for PEI."
The new collegiate line will be available throughout the United States at many channels of distribution including department stores, sporting goods stores, college book stores and fan shops, the internet, and catalogs. The initial launch is set for the back-to-school 2010 season and will include performance knit polos for 13 of the top schools. The holiday season will further include fleece, wind wear, jackets and long sleeve performance product. Expansion plans include an additional 50 schools in the first year of the launch, the company said.
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