GLORY World Series kickboxing league has entered into a partnership with Litecoin Foundation to make Litecoin (LTC) the official cryptocurrency of the stand-up combat league.
Glory is an international kickboxing promotion company. It will now become the first professional sports league to integrate Litecoin into the end-to-end fan experience.
Under the deal, GLORY's online merchandise platform GLORYshop.com will begin to accept Litecoin as a payment method. Litecoin will also receive exposure across GLORY events, broadcast and social media, exposing the currency to millions of viewers and fans around the world.
Meanwhile, Litecoin will use this partnership to educate the global audience on the power of Litecoin.
GLORY has a growing worldwide fan base, mostly youngsters, who are early adopters of technology and who consume content and purchase products online.
GLORY fans in the US and Europe will soon be able to access exclusive offers only available for purchase with Litecoin at GLORYshop.com. These include athlete meet-and-greets, backstage arena tours, limited-edition merchandise and premium in-arena seating.
Litecoin Foundation also sponsored the Ultimate Fighting Championship or UFC 232 light heavyweight title fight between Jon Jones and Alexander Gustafsson on December 29, 2018 in California. Litecoin was the Official Cryptocurrency Partner. The partnership with UFC was part of its efforts to expand the adoption of digital currencies.
In recent times, Litecoin reportedly has partnered with various firms and brands.
Litecoin, with a limited supply of 84,000,000 LTC, was released in 2011 by former Coinbase engineering director Charlie Lee. Litecoin is not centrally managed, while the Foundation develops its network.
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