Paramore frontwoman Hayley Williams is leading the charge in the fight against breast cancer, as she has been named this year's artist ambassador for the Hard Rock Pinktober campaign, an initiative to support research and assist in raising awareness of the disease.
"Millions are affected by breast cancer and Hard Rock's Pinktober campaign is a great way to help raise global awareness, educate fans and support a cause that affects millions of people," Williams said in an official statement.
"I look forward to joining Hard Rock International for this empowering and high-energy program."
As Pinktober ambassador, Williams will make special appearances and give speeches while touring North America with Paramore this fall. In addition to the on-the-road stops, Williams will present a donation to the Breast Cancer Research Foundation during a ceremony at the Hard Rock Café in Philadelphia.
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