Publicis Groupe (PGPEF.PK,PUBGY.PK) announced the acquisition of France-based digital marketing and social networks pure player, Monkees. Monkees is focusing particularly on retail and e-publishing.
The agency will be integrated into the Publicis Activ to accelerate the digital growth of its East-West France regional agencies.
Monkees currently employs 25 people and works with clients in mass retailing and specialized distribution, auto manufacturing, health and sport.
The digital teams from Publicis Activ and Monkees will be combined to form a unit representing over 30% of the agency's global revenue. They will operate under the Monkees brand, headed by Frédéric Caussin and Manuel Godeux, the two founding managers of Monkees.
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