Subscription streaming service continues to tighten its influence over American families' TV viewing preference, a new study by Nielsen showed.
Over 40 percent of U.S. homes had access to a streaming service such as Netflix, Amazon Prime or Hulu in the fourth quarter of 2014, according to The Total Audience Report study conducted by Nielsen.
About 13 percent of families boasted of multiple streaming services, while most of them had just one service, with Netflix acquiring a share of 36 percent, Amazon Prime 13 percent and Hulu Plus about 6.5 percent.
Meanwhile, the study also shows that streaming video services have huge space to grow as about 35 percent of American families have TV with broadband access but don't have any streaming video subscriptions. The remaining 24.5 percent families have no broadband connection.
The study also found that an average American adult watched live TV for 4 hours and 51 minutes every day, about 13 minutes less than fourth quarter of 2013. Meanwhile, average use of internet by an American adult in the fourth quarter increased five minutes, while smartphone use rose 18 minutes.
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June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.