Facebook, which had banned advertisements related to cryptocurrencies and initial coin offerings in January, has now decided to allow ads on digital currencies with pre-approval. However, the prohibition on ads related to initial coin offerings or binary options will continue.
In a blog post, the social media giant said that the interested advertisers will have to fill out an application to assess their eligibility. This includes their licensing information, whether their cryptocurrency is publicly traded, and other relevant public background on their business.
Facebook's initial ban followed the sharp rise in ads for cryptocurrency-related investments, especially in bitcoin. Many of these adverts were feared to be scams. Ads related to misleading or deceptive promotional practices, such as binary options, initial coin offerings, or cryptocurrency, have no place on Facebook, the company then said.
Following Facebook's decision, Google, Twitter, and Snapchat all banned such ads in their respective medium.
Facebook earlier had noted that the policy was intentionally broad while it works to better detect deceptive and misleading advertising practices, and that it would revisit that policy.
The company now said, "In the last few months, we've looked at the best way to refine this policy — to allow some ads while also working to ensure that they're safe. So starting June 26, we'll be updating our policy to allow ads that promote cryptocurrency and related content from pre-approved advertisers."
The company also urged users to continue to report content that violates its advertising policies, to help prevent or remove misleading advertising for these products and services.
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December 19, 2025 15:10 ET U.S. inflation data and interest rate decisions by major central banks were the highlights of this busy week for economics news flow. Employment data and survey results on the housing markets also gained attention in the U.S. In Europe, the European Central Bank and Bank of England announced their policy decisions and macroeconomic projections.