Chinese blockchain startup Atlas Protocol has secured a multi-million dollar investment led by SoftBank China Capital (SBCVC), followed by Baidu Ventures, Danhua Capital and Fenbushi Digital. The seed amount raised was not disclosed.
Atlas Protocol is an application layer protocol for blockchain interactive advertising & marketing. The four investors believe Atlas Protocol will bring disruptive innovations to interactive advertising and marketing in the blockchain industry.
Atlas Protocol is incubated by Nebulas Labs and xGoogler Blockchain Alliance (xGBA). The project aims to build technical infrastructure that will boost the interactive advertisement blockchain ecosystem to address interactive advertisement marketing problems.
It also proposes a new original and creative media model in the blockchain market, which will define the interactive marketing standards among advertisers, publishers, and users. It will create a new secure marketing channel and define a new tokenized marketing frontier.
ATP Smartdrop, the service provided by Atlas Protocol, has already been launched in the Nebulas Incentive Program, which delivered token rewards to more than one hundred thousand users.
The lead investor, SBCVC, has successfully invested in many outstanding enterprises such as Alibaba, Taobao and Focus Media.
Mervin Zhou, a partner of SBCVC, suggests that interactive advertisement marketing has the potential to make the next unicorn in the era of blockchain. He also believes that Atlas Protocol has the opportunity to become the next Google Ads in the world of blockchain.
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