Former Estonian Prime Minister Taavi Roivas joined blockchain startup Lympo as the new chairman of the company's Supervisory Board.
Lympo says its mission is to make the world healthier by incentivizing people to exercise and be active. To its app users who finish various fitness related challenges, the company rewards with LYM utility tokens, which can be exchanged for sports and wellness products.
Lympo plans to move its token ecosystem to another blockchain, most likely NEO.
Roivas, who served as Estonia's Prime Minister between 2014 and 2016, is currently a member of the Estonian parliament. He played a pivotal role in establishing the Balkan country as one of the world's most digitally advanced societies.
By 2015, Estonia had a much-admired e-residency programme, where anyone was able to apply for a transnational, government issued, digital identity which gives full access to Estonia's public e-services.
Using secure digital identities, Estonians can access medical records, and even register businesses online, from anywhere in the world.
"Lympo's mission is one that I can easily relate to," according to Rõivas. "I ran my first marathon because of a challenge and have been a passionate runner ever since. I have seen many startups and know well that the key to success is to have a great team. Lympo's team is one of the most inspiring, and I am certain that Lympo has huge potential," he said.
Ada Jonuse, CEO and co-founder of Lympo, said Roivas's position as a figurehead in the political and tech world will help share Lympo's vision on how blockchain and data can help transform the fitness and healthy lifestyle industry.
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