The Paradigm Talent Agency has reportedly signed two of the biggest country singers.
According to Billboard, country superstar George Strait and The Voice judge Blake Shelton have joined the Paradigm booking team.
Strait and Shelton have joined a big roster at Paradigm that also includes country stars Margo Price, Sturgill Simpson and Kacey Musgraves.
Shelton was previously represented by WME's former co-head of Nashville Rob Beckham, who left the agency last year without any explanation. Both Shelton and Strait tour with AEG-affiliated promoter Louis Messina.
Last year, Paradigm announced that it had acquired the booking business of Morris Higham management, adding Kenny Chesney and Old Dominion to its roster.
Shelton is set to embark on a North American tour, which will kick off on February 14 at the Chesapeake Energy Arena in Oklahoma City and conclude on June 8 at Columbus Stadium in Ohio.
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