WPP's (WPPGY) GroupM Entertainment and Yahoo! Inc. (YHOO) said they forged a partnership to help marketers creatively incorporate their brands into original online programming.
The programs will appear exclusively throughout Yahoo!'s network of leading media properties including News, Sports, Finance and Entertainment.
GroupM Entertainment and Yahoo! will work together to identify advertisers, develop creative concepts that map media content with an advertiser's messaging, and produce the content for each program. Yahoo! will also promote these branded programs to targeted audiences in channels across its network.
For comments and feedback contact: editorial@rttnews.com
June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.