WPP's (WPPGY) GroupM Entertainment and Yahoo! Inc. (YHOO) said they forged a partnership to help marketers creatively incorporate their brands into original online programming.
The programs will appear exclusively throughout Yahoo!'s network of leading media properties including News, Sports, Finance and Entertainment.
GroupM Entertainment and Yahoo! will work together to identify advertisers, develop creative concepts that map media content with an advertiser's messaging, and produce the content for each program. Yahoo! will also promote these branded programs to targeted audiences in channels across its network.
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June 12, 2026 17:14 ET Major central bank action was the focus this week in economic news. The European Central Bank became the first major central bank to move in response to the rising inflationary pressures in the backdrop of the conflict in the Middle East. In North America, the U.S. inflation and trade data as well as Canada’s central bank decision gained attention. The Chinese trade data was the main news in Asia.