Music fans perusing the Internet in recent days may have noticed a number of viral websites asking the question, "Who is Lola?"
Now, the answer has been revealed. Lola is a re-branded Jennifer Lopez, whose new song, "Fresh Out of the Oven," has been released under the new moniker.
"Lola is just for this song, it's not her ongoing persona," a source close to the singer was quoted as saying on Spreadit.org.
With the temporary name change, J-Lo has become another in a long line of music stars to experiment with different personas to mixed results. Beyoncé's Sasha Fierce never really caught on, and Garth Brooks had a rare misstep as rocker Chris Gaines.
Lopez has launched a website and Twitter page to promote the song and build buzz for her next album, Love?, which will be released in January.
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June 12, 2026 17:14 ET Major central bank action was the focus this week in economic news. The European Central Bank became the first major central bank to move in response to the rising inflationary pressures in the backdrop of the conflict in the Middle East. In North America, the U.S. inflation and trade data as well as Canada’s central bank decision gained attention. The Chinese trade data was the main news in Asia.