Weight Watchers International Inc. (WTW) said that the United States District Court for the Southern District of New York granted the company a temporary restraining order in its lawsuit against Jenny Craig Inc. The order prohibits Jenny Craig from broadcasting, publishing or disseminating claims of superiority over the Weight Watchers program, finding that such claims are not supportable.
On January 19, 2010, Weight Watchers International announced it has filed a complaint in the U.S. District Court for the Southern District of New York for injunctive relief and damages against Jenny Craig Inc. Weight Watchers seeks to prohibit Jenny Craig from continuing its current false and misleading advertising campaign, which makes deceptive claims about the success of their program versus the Weight Watchers program that are not supported by fact or science.
Weight Watchers said that Jenny Craig is currently running an advertising campaign that seeks to mislead and deceive consumers into believing Jenny Craig's claims are based on a head-to-head scientific study comparing Weight Watchers current weight-loss program and Jenny Craig's pre-packaged meals system. No such study was done or exists and the claims made in these ads are not supported by fact or science.
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