SPLIT, a new creative technology venture, said that it is launching as an independent Interpublic Group revenue unit, aligned with McCann Worldgroup.
SPLIT will develop global strategic marketing and technology partnerships with agencies and marketers, and create SPLIT-owned new product offerings. Founded and headed by Greg Smith, McCann Worldgroup CIO, the SPLIT concept has been R&D-tested in McCann's New York headquarters agency, working with Joyce King Thomas, Chief Creative Officer.
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June 12, 2026 17:14 ET Major central bank action was the focus this week in economic news. The European Central Bank became the first major central bank to move in response to the rising inflationary pressures in the backdrop of the conflict in the Middle East. In North America, the U.S. inflation and trade data as well as Canada’s central bank decision gained attention. The Chinese trade data was the main news in Asia.