Republic Airways Holdings Inc. (RJET) revealed that the Frontier name and famous "spokesanimals" will be the face of the unified branded airline.
The airline also said it has selected the Frontier Airlines name for its consolidated branded network.
The retention of the Frontier Airlines name includes its iconic animal trademarks that have garnered more than 80 awards for groundbreaking communications and advertising and will now be leveraged across an even larger customer base.
Republic expects the integration process to take 12-18 months. In addition to brand consolidation, the process will focus on developing and implementing attributes that will set Frontier Airlines apart in the industry.
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June 19, 2026 16:46 ET Major central banks continued to dominate the economic news flow this week too, led by the Federal Reserve, as they announced their latest policy decisions. The Federal Reserve policy session was in focus as it was the first to be led by the new chief Kevin Warsh. In Europe, central banks of the U.K. and Switzerland announced their rate decisions. In Asia, the Bank of Japan drew attention for its policy moves, while data out of China threw some light on the state of the economy.