Cereals and convenience foods producer Kellogg Co. (K) Friday revealed a voluntarily recall of certain breakfast cereals due to uncharacteristic off-flavor and smell coming from the liner in the package, which could cause nausea and diarrhea. The recall is being implemented in consultation with the United States Food and Drug Administration, the company said.
The recall is for select packages of Kellogg's Corn Pops, Kellogg's Honey Smacks, Kellogg's Froot Loops and Kellogg's Apple Jacks. The recalled products were distributed nationwide.
Battle Creek, Michigan-headquartered Kellogg said the potential for serious health problems is low with the products. The company, however, recalled them, as certain consumers are sensitive to the off-flavor and smell, and warned against consumption of the same as it may induce possible temporary symptoms, including nausea and diarrhea.
Only products with the letters "KN" following the 'Better If Used Before Date' are included in the recall, the company said. Products with a "KM" designation are not included in the recall. Also, no products in Canada are affected.
David Mackay, president and chief executive officer of Kellogg, said "We apologize to our consumers and our customers and are working diligently to ensure that the affected products are rapidly removed from the marketplace."
Founded in 1906, Kellogg Co. currently has manufacturing facilities in 18 countries and sells its products in more than 180 countries around the world. Kellogg had net sales of $12.58 billion in 2009 and reported a profit of $1.2 billion or $3.16 per share.
K is currently trading at $52.65, down $0.21 or 0.40%, on a volume of 1.5 million shares. In the last 52-week period, the stock traded in a range between $45.25 and $56.00 on the NYSE.
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