Entertainment content owner and distributor Entertainment One Ltd (ETO.L) Thursday said it has signed a three year US broadcasting deal for Peppa Pig, its two time BAFTA award winning pre-school kids property, with Nick Jr.
Peppa has been broadcast on Nick Jr. and Channel Five's Milkshake in the UK since 2004 and is currently the top rated pre-school show on both channels. The series is currently broadcast in more than 180 countries with a catalogue of 156 episodes and an additional 52 commissioned and in production for delivery over the next two years.
The popularity of the television series has supported the development of a significant merchandising program that has seen rapid growth over the last three years. Total merchandise sales, excluding DVD sales, are valued at over GBP 150 million per annum. Following the US launch eOne will seek to develop a full branded licensing and merchandising programme specific to North America, a market that is estimated to be worth over US$92 billion.
The US launch will also help grow sales in the wider international market extending the licensing and merchandising programmes already in place in UK, France, Poland and Australia.
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