India's first private and largest integrated telecom services provider Bharti Airtel Ltd, said it had forayed into India's mobile advertising segment. Its m-Advertising platform is designed to meet demands of advertisers such as inventory management, campaign management, reporting and analytics, reports said.
President-Consumer Business K. Srinivas said the company would equip advertisers to connect with their potential customers in a personalized way through their mobile phones.
India's mobile advertising market currently is valued at over Rs.100 crore and is expected to reach Rs.144 crore by 2013, as per report jointly published by the Internet and Mobile Association of India and research firm IMRB.
"With the mobile advertising market expected to grow by more than 40 percent over the next few years, the company with its technology, scale and customer intelligence is placed uniquely to leverage this growing medium," he said.
Through this platform, advertisers will be able to leverage multiple communications outlets and tools such as mobile internet (WAP), messaging services and Airtel digital TV to engage their audiences, according to Srinivas.
It will not only create opportunities for increasing brand saliency but also conversions using technologies such as mobile couponing for segments such as youth and smartphone users. With this platform, companies can also extend their access to the rural audience with voice solutions, he added.
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