Bing has launched a new campaign taking aim at Google's recent switch to a paid inclusion model for their shopping search. The ad campaign, titled "Don't Get Scroogled," urges customers to take a closer look at the results they are offered through Google shopping searchers.
"Merchants must now pay Google to be listed in the shopping results, and how much they pay helps determine how they appear in the rankings, so now every 'result' is really just an ad," a Bing spokesperson tells WebProNews. "Unfortunately most consumers are unaware of this change because the disclaimers are not easily discoverable."
The campaign suggests that Google is unclear on which results are paid and which actually meet the search criteria:
"Bing thinks it is important for consumers to trust the search engine they're relying on will honestly show them the best products and deals, and not the information merchants paid to show up in the results," the Bing rep adds. "That's why Bing is committed to delivering comprehensive, unbiased search results and won't let paid ads or services affect results."
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