Max Steel, a wholly-owned intellectual property from Mattel, makes its global debut in March with an animated superhero series premiere on Disney XD in the United States and globally on major network operators, Mattel Inc. (MAT) said on Monday.
The company stated that the multi-platform action-adventure entertainment franchise will also introduce a dynamic web destination, featuring rich content, including interactive gameplay. Additional property support includes a suite of products, spanning action figures, vehicles, role play items and a diverse line of consumer products available summer 2013.
Mattel said it is expanding the brand globally.
In North America, UK, Australia and New Zealand, Mattel has partnered with VIZ Media, LLC, the largest distributor and licensor of anime and manga (Japanese-themed comics) in North America. As part of the collaboration, VIZ Media will develop and publish a Max Steel original graphic novel series. The graphic novel series will launch in Fall 2013 under VIZ's kids imprint.
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