Lady Gaga is an exemplar in the world of marketing, according to a recent article in Forbes. The premise of the piece is that Gaga's blend of showmanship for her Artrave tour presents a usable model for the business community:
"The concerts are sensory-overload spectacles, gaudy gigs — and breakthrough brand experiences," says the mag.
"Businesspeople looking to make an indelible in-person impression through customer experience should follow her lead."
Gaga hit Twitter after reading the article to thank Forbes for the acknowledgement:
"Thanku @Forbes I'm just being myself. I admire u supporting a female musician & what is truly an authentic fanbase."
The Artrave trek picks up July 19 in Las Vegas, before heading to Asia in August and Europe for the final leg in the fall.
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