Firms in the U.K. revised their marketing budgets upward for the eighth consecutive quarter in the third quarter, the IPA Bellwether report from Markit Economics showed Thursday.
The net balance for total marketing revisions was at 12.6 percent in the third quarter.
The budget was increased to take advantage of the positive trading environment and bolster sales through high-profile and targeted marketing campaigns, the report said.
Data showed that the sharpest upward revisions to marketing budget were to internet and main media advertising.
The report also said that companies were at their most optimistic regarding full-year budgets for seven years, with 26 percent of firms recording an uplift in marketing budgets.
"At this rate, 2014 is panning out to be the best year for growth of marketing spend in the survey's 15-year history." Chris Williamson, chief economist at Markit and author of the Bellwether report, said.
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June 19, 2026 16:46 ET Major central banks continued to dominate the economic news flow this week too, led by the Federal Reserve, as they announced their latest policy decisions. The Federal Reserve policy session was in focus as it was the first to be led by the new chief Kevin Warsh. In Europe, central banks of the U.K. and Switzerland announced their rate decisions. In Asia, the Bank of Japan drew attention for its policy moves, while data out of China threw some light on the state of the economy.