DreamWorks Animation SKG Inc. (DWA) announced that it plans to launch a 24/7 kids and family television channel across 19 countries in Asia.
The DreamWorks channel represents the first time that the company's must-see content will be aggregated in one place, fully programmed and distributed by DreamWorks. The channel will premiere with more original content than any other kids channel in the region. Singapore-based HBO Asia will manage affiliate sales and marketing as well as technical services for the new channel, the company said.
The company noted that the channel will leverage over 2000 hours of existing DreamWorks TV content in addition to more than 1,200 half-hours of original animation the company currently has in production.
The company anticipates that the channel will be available to audiences beginning in the second half of 2015.
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