Anglo-Australian mining giant Rio Tinto has launched blockchain platform START, a 'nutrition label' for responsible aluminium, to improve transparency and traceability for the aluminium industry.
START will help customers meet the demand from consumers for transparency on where and how the products they purchase are made. It aims to empower end-users to make informed choices about the products they buy, enabling them to contribute to a sustainable future.
The platform will also help differentiate between end products based on their environmental, social and governance credentials.
Rio Tinto Aluminium chief executive Alf Barrios said, "START is a significant step forward for the aluminium industry as the first offering of this kind, setting a new standard on transparency, traceability and responsible production from mine to market."
Rio Tinto said the START sustainability label is now available for aluminium purchased from Rio Tinto's managed operations globally. As part of this, customers will receive a digital sustainability label, similar to a nutrition label found on food and drink packaging, using secure blockchain technology.
The digital sustainability label will provide key information about the site where the aluminium was responsibly produced, covering ten criteria: carbon footprint, water use, recycled content, energy sources, community investment, safety performance, diversity in leadership, business integrity, regulatory compliance and transparency.
Rio Tinto is an industry leader in responsible aluminium production. Across its aluminium operations, Rio Tinto's greenhouse gas emissions intensity is 60 percent lower than the industry average.
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