Technology company Criteo (CRTO) announced Tuesday that it has signed a three-year partnership with French food retailer Carrefour Group (CRERF.PK,CRRFY.PK,0NPH.L).
Carrefour becomes the first European food retailer to use Criteo's new programmatic platform for retail media allowing Carrefour to market its inventories.
This solution is a cornerstone of Criteo's transformational strategy to cement its leadership in the Commerce Media space. Criteo's solutions will be offered to Carrefour's suppliers as part of its new service, Carrefour Links.
The agreement includes the deployment of the Criteo Retail Media platform in nine key countries for the Carrefour Group, starting with France where Criteo will be in charge of the exclusive commercialization of Retail Media inventory to advertisers and agencies.
Launched in 2020, Criteo's Retail Media platform is already proving popular with the largest players in the U.S. e-commerce market.
For comments and feedback contact: editorial@rttnews.com
Business News
May 01, 2026 15:54 ET Central banks dominated the economics news flow this week with almost all major ones announcing their latest policy decisions and many boosted expectations for a rate hike in June. In other news, several countries released the preliminary data for first quarter economic growth. In the U.S., comments by Fed Chair Jerome Powell were also in focus as his term ends this month.