Sean "Love" Combs, revealed during an interview for Vanity Fair's September issue cover story that he intends to launch an "all R&B label."
The Bad Boy founder said the new record label will be exclusively for R&B artists.
"I'm coming back to music, you know?" Combs told the magazine. "[An] all R&B label, because I feel like R&B was abandoned and it's a part of our African American culture."
Combs also plans to do things differently at the new label after he was criticized for the way he treated his Bad Boy Label contracts.
"I'm not signing any artists. Because if you know better, you do better. I'm doing 50-50 partnerships with pure transparency. That's the thing," Combs revealed about his plans. "We don't own hip-hop right now. We have a chance to—and I'm going to make sure that—we own R&B."
Meanwhile, Combs is set to release his R&B-centric album Off the Grid on September 24.
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