Ipsos announced the acquisition of Omedia, a multi-specialist market research company established in Senegal, Ivory Coast and Mali.
Ipsos said that, by investing in Omedia, it will develop its business, in French speaking African markets, with its existing clients and will leverage robust operational capabilities in the region.
Omedia is an agency in Western Sub-Saharan Africa and performs a large span of marketing research surveys, as well as audience measurement, advertising, editorial and digital monitoring.
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Business News
June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.