Similarweb Ltd. (SMWB), a digital intelligence company, announced on Monday that it has acquired 42matters AG, a Swiss app intelligence provider, for an undisclosed sum.
This transaction immediately expands the Similarweb Data-as-a-Service catalog, to create new opportunities for customers to leverage and integrate Similarweb Digital Data into their operation and growth strategies.
Or Offer, CEO of Similarweb, said: "By incorporating 42matters' unique data and expertise, we are strengthening our app intelligence offering and also laying the foundations for further leadership and innovation in the digital intelligence market."
The acquisition will expand the acquirer's data capabilities in the rapidly growing app analytics market, which is expected to reach $15.7 billion by 2028.
In addition, Similarweb will leverage the expertise and know-how of the 42matters team to innovate and expand its offerings.
The inclusion of mobile SDK data will allow Similarweb to offer deeper insights into app development and usage patterns.
42matters' app data covers 12 app store platforms, over 2.1 million publishers, 2,600+ SDKs, and more than 20 million apps.
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