Pricer AB (PCRBF), an Swedish electronic shelf label provider, announced on Friday that its partner JRTech Solutions has bagged an order from Canadian super market chain Sobeys Inc. (SBY.TO) for the deployment of five million electronic shelf labels across Canada at an expected order value of SEK 485 million.
The order value does not include Pricer Plaza and technical support, and will be included in Pricer's fourth-quarter order intake, the company said.
The rollout of Pricer's in-store automation and communication solution, consisting of the cloud-based platform Pricer Plaza and electronic shelf labels, is expected to be completed by April 30, 2026.
Sobeys has over 1500 grocery and pharmacy stores in North America.
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