Build-A-Bear Workshop (BBW) Thursday announced plans to launch a new multi-level retail experience in Orlando, Florida, by the first half of 2026.
Construction is set to begin later this year as part of the company's ongoing expansion into high-traffic tourist and hospitality destinations.
Partnering with the design firm Chute Gerdeman, known for creating immersive retail spaces, Build-A-Bear aims to enhance its signature "make your own" teddy bear experience with interactive and personalized elements.
The new location will feature a striking facade on International Drive and be positioned within ICON Park, benefiting from heavy tourist foot traffic near major theme parks.
CEO Sharon Price John highlighted the store's potential as a major attraction for customers of all ages, including the growing market of teen and adult collectors, who now make up 40% of the company's sales.
ICON Park CEO Chris Jaskiewicz emphasized that this will be the largest experiential retail and entertainment concept at the venue, reinforcing Orlando's appeal as a prime retail destination.
BBW is currently trading at $36.73 or 3.46% higher on the NYSE.
For comments and feedback contact: editorial@rttnews.com
Business News
May 08, 2026 15:50 ET Manufacturing and services sector survey results and labor market data from main economies were the highlight on the economics news front this week. Factory orders and jobs report dominated the news flow in the U.S. Similarly, industrial production data from German garnered attention in Europe. In Asia, purchasing managers’ survey results from China and the central bank decision from Australia were in focus.