Amplitude, Inc. (AMPL) has acquired Kraftful, an AI-native Voice of Customer startup, to give teams a 360-view of their customers so they can build better products and digital experiences. Amplitude will integrate Kraftful's capabilities as a native part of its platform. The Kraftful team will join Amplitude to embed Voice of Customer capabilities into its platform and accelerate its use of AI.
Spenser Skates, CEO and co-founder of Amplitude, said: "Today, Amplitude customers can easily see what users are doing, but not always why. Kraftful helps us close that gap."
For comments and feedback contact: editorial@rttnews.com
Business News
June 12, 2026 17:14 ET Major central bank action was the focus this week in economic news. The European Central Bank became the first major central bank to move in response to the rising inflationary pressures in the backdrop of the conflict in the Middle East. In North America, the U.S. inflation and trade data as well as Canada’s central bank decision gained attention. The Chinese trade data was the main news in Asia.